This excerpt from the NASA Earth Observer publication provides and in-depth summary of the Midlatitude Continental Convective Clouds Experiment (MC3E), which took place from April 22nd - June 6th 2011 in central Oklahoma. The overarching goals of the field effort were to provide a complete three-dimensional characterization of precipitation microphysics in the context of improving the reliability of GPM precipitation retrievals over land, and to advance understanding of the primary physical components that form the basis for models that simulate convection and clouds.